NINTENDO DS sold 21 MILLIONS

Nintendo announced today that it has sold 21 million DS units world-wide in less than two years, and gave new insight into its expectations for the next-gen Wii console.
Broken down, that equals roughly one DS sold every two minutes.


The DS: soon to be renamed the "Nintendo Cash Cow"
Nintendo also today released their consolidated financial report, which revealed a few interesting predictions about Nintendo's hopes for the Wii: the company expects to sell 6 million Wii consoles by next March, as well as 17 million Wii games.

But ahead of the Wii's holiday launch, the DS's strong sales are already highlighting Nintendo's unique marketing strategy. "We attribute this success," said George Harrison, Nintendo of America's senior VP of marketing and corporate communications, "to Nintendo's overall strategy of offering something for everyone, from five-year-olds caring for their Nintendogs to 65-year-olds tuning their mental agility with Brain Age: Train your Brain in Minutes a Day."

Launched in November of 2004, the Nintendo DS has become a popular choice amongst gamers. That's especially true in Japan, where used DSs were recently considered more valuable than a new Sony PSP or Microsoft Xbox 360. The recently released DS Lite, which features a smaller form-factor and brighter screens, is also proving hugely popular world wide.